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Churn ratevsCTR (Click-through rate)
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Both 'Churn rate' and 'CTR' reflect user engagement metrics, where churn rate measures customer retention and CTR assesses the effectiveness of digital content in attracting clicks, ultimately impacting overall business performance.
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Churn rate
nounˈtʃɜrn reɪt
The percentage of customers or subscribers who discontinue using a service within a specified time period.
CTR (Click-through rate)
nounˌsiːtiːˈeɪʧ ˈɑːr
The percentage of users who click on a specific link compared to the total number of users who view a page, email, or advertisement.