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Churn ratevsInbound marketing automation

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The connection between 'Churn rate' and 'Inbound marketing automation' lies in their shared goal of enhancing customer retention; while churn rate measures the loss of customers, inbound marketing automation aims to attract and engage customers, ultimately reducing that churn through personalized and

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Churn rate

nounˈtʃɜrn reɪt

The percentage of customers or subscribers who discontinue using a service within a specified time period.

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Inbound marketing automation

noun/inˈbaʊnd ˈmɑrkɪtɪŋ ˌɔtəmˈeɪʃən/

A marketing strategy that emphasizes attracting customers through relevant and valuable content, along with helpful interactions that are non-intrusive, often utilizing automation to enhance efficiency and effectiveness.

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