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Email marketing softwarevsclickstream
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clickstream
nounˈklɪk.striːm
The sequence of hyperlinks a user follows while navigating a website, recorded to analyze user behavior and preferences.
Email marketing software
nouniːˌmeɪl ˈmɑːrkɪtɪŋ ˈsɔːftwɛr
A software application designed to create, send, and track marketing emails effectively.