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Competitive analysisvsInbound marketing automation

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Competitive analysis provides insights into industry benchmarks and competitor strategies, which can inform and enhance inbound marketing automation efforts to create more targeted and effective campaigns.

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Competitive analysis

nounkəmˈpɛtɪtɪv əˈnælɪsɪs

The process of identifying and evaluating the strengths and weaknesses of competitors within a market to inform business strategy.

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Inbound marketing automation

noun/inˈbaʊnd ˈmɑrkɪtɪŋ ˌɔtəmˈeɪʃən/

A marketing strategy that emphasizes attracting customers through relevant and valuable content, along with helpful interactions that are non-intrusive, often utilizing automation to enhance efficiency and effectiveness.

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