Consumer behavior og Ad format

An ad format refers to the distinct design, structure, and layout employed for creating advertisements. This can include elements such as size, shape, multimedia components, and interactivity. The choice of ad format can significantly impact the effectiveness of the ad and can differ vastly across various media platforms such as print, digital, or broadcast.

The study of how individuals make decisions to allocate their available resources (time, money, effort) on consumption-related items.