Consumer behavior og Compound Annual Growth Rate (CAGR)

Compound Annual Growth Rate (CAGR) is a financial metric that provides a smoothed annual rate of growth for an investment over a specified time period longer than one year. It represents the geometric progression ratio that describes the constant rate at which an investment would have grown if it had grown at the same rate every year. This measure is useful for comparing the historical performance of investments or projecting future growth.

The study of how individuals make decisions to allocate their available resources (time, money, effort) on consumption-related items.