Consumer behavior og Lead Scoring

The study of how individuals make decisions to allocate their available resources (time, money, effort) on consumption-related items.

Lead scoring is a systematic approach used by sales and marketing teams to evaluate and prioritize potential customers based on their likelihood to convert into paying clients. This process involves assigning numerical values to leads based on various criteria such as engagement level, demographic information, and behavioral data. The ultimate goal is to focus resources on leads that offer the highest potential value to the organization.