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keynotevsContent marketing strategy

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A 'keynote' speaker sets the tone and direction for an event, just as a robust 'content marketing strategy' outlines the thematic goals and messaging that guide a brand’s communication efforts.

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Content marketing strategy

nounkənˈtɛnt ˈmɑrkɪtɪŋ ˈstrætəʤi

A strategic approach to creating and distributing valuable and relevant content aimed at attracting and engaging a target audience, ultimately driving profitable customer actions.

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keynote

verbkiːˈnoʊt

a speech or presentation that sets the tone for a conference or event, often delivered by a prominent speaker.

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