Begrepsammenligning
a/b-testvscrossmedia
Relasjonsstyrke: 70%
Relasjonsforklaring
is a tool used for optimizing crossmedia campaigns
Begrepsammenligning
Detaljert oversikt over begge begreper
a/b-test
adverb/ˈeɪ bi ˌtɛst/
A method of comparing two versions of a web page, app, or marketing campaign to determine which one performs better.
crossmedia
adjective/ˈkrɒsˌmiːdiə/
Relating to or involving the use of multiple media platforms or channels to convey a unified message or content.