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Multichannel marketingvsCustomer data management

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Multichannel marketing thrives on effective customer data management, as it relies on insights from diverse data sources to tailor personalized campaigns across varying platforms, enhancing customer engagement.

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Customer data management

nounˈkʌstəmər ˈdeɪtə ˌmænɪdʒmənt

The systematic process of collecting, organizing, and managing customer data to enhance business relationships and improve customer service.

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Multichannel marketing

substantivmuhl-tee-chan-uhl mahr-keting

A marketing strategy that uses multiple channels to reach consumers, integrating different platforms and tools to promote products or services.

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