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Market researchvsCustomer data management software

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Market research serves as the foundation for informed decision-making in customer data management software, enabling businesses to tailor their offerings based on real-time consumer insights.

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Customer data management software

nounˈkʌstəmər ˈdeɪtə mæˈnædʒmənt ˈsɔftˌwɛr

Software designed to manage, analyze, and integrate customer data, facilitating various business processes and enhancing customer interactions.

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Market research

nounˈmɑːrkɪt rɪˈsɜːrʧ

The systematic process of gathering, analyzing, and interpreting information about a market, including insights into the target market, consumers, and competitors.

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