Begrepsammenligning
AnnonseringsmålvsCustomer journey mapping
Relasjonsforklaring
"Annonseringsmål," or advertising goals, inform the strategic touchpoints in "Customer journey mapping," as understanding what you want to achieve with your advertisement shapes how you guide a customer through their experience.
Begrepsammenligning
Detaljert oversikt over begge begreper
Annonseringsmål
substantivˈan.nʊ.sə.riŋs.mål
A specific goal or objective related to advertising and promotion.
Customer journey mapping
nounˈkʌstəmər ˈdʒɜrni ˈmæpɪŋ
The process of visualizing and analyzing the journey a customer takes when interacting with a company, from initial contact through to the eventual purchase and beyond.