Customer journey mapping
Definisjon
The process of visualizing and analyzing the journey a customer takes when interacting with a company, from initial contact through to the eventual purchase and beyond.
Synonymer3
Antonymer2
Eksempler på bruk1
In customer journey mapping, businesses can identify pain points and opportunities for improvement. Effective customer journey mapping can lead to enhanced customer satisfaction and loyalty. Companies often use journey mapping workshops to gather insights from different departments.
Etymologi og opprinnelse
The term 'customer' originates from the Latin word 'custodire,' meaning 'to guard,' while 'journey' comes from the Old French 'jornee,' meaning 'a day's travel.' 'Mapping' derives from the Old English 'mappa,' meaning 'a piece of cloth,' which evolved to refer to geographic representation.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Annonseringsmål
"Annonseringsmål," or advertising goals, inform the strategic touchpoints in "Customer journey mapping," as understanding what you want to achieve with your advertisement shapes how you guide a customer through their experience.
kost per handling (cpa)
The connection between 'kost per handling (cpa)' and 'Customer journey mapping' lies in their mutual focus on optimizing efficiency and cost-effectiveness, as understanding the customer journey helps identify key touchpoints where handling costs can be minimized for improved profitability.
markedspenetrasjon
"Markedspenetrasjon," which refers to market penetration, can be creatively linked to "Customer journey mapping" as both concepts focus on understanding and enhancing the customer experience to effectively engage and expand a brand's presence in the market.
innholdsmarkedsføring
Innholdsmarkedsføring, or content marketing, strategically guides potential customers through the phases of customer journey mapping by delivering tailored content that addresses their needs and interests at each stage.
Email marketing tools
Email marketing tools enhance customer journey mapping by providing tailored communication that aligns with each stage of the customer experience, ensuring relevant engagement at the right moments.
Customer Relationship Management (CRM) Software
Customer Relationship Management (CRM) Software and Customer Journey Mapping are intricately linked as both aim to enhance customer experiences by effectively tracking and analyzing interactions throughout the entire customer lifecycle.
NULL
Customer journey mapping emphasizes understanding user experiences, while "NULL" represents the absence of data or information, highlighting how gaps in customer insights can hinder effective journey mapping.
influencer
Customer journey mapping and influencers connect through the strategic use of influencers to guide and enhance consumers' experiences at various touchpoints in their buying journey.
Influencer marketing software
Customer journey mapping and influencer marketing software both focus on enhancing the consumer experience by understanding their behaviors and preferences, allowing brands to tailor their strategies for greater engagement and conversion.
Art Director (AD)
Customer journey mapping and an Art Director both focus on crafting compelling experiences; while the former analyzes the paths and emotions of users to enhance their interactions, the latter designs visual narratives that captivate and resonate with audiences.
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