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Customer Relationship Management (CRM) SoftwarevsCustomer journey mapping

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Customer Relationship Management (CRM) Software and Customer Journey Mapping are intricately linked as both aim to enhance customer experiences by effectively tracking and analyzing interactions throughout the entire customer lifecycle.

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Customer journey mapping

nounˈkʌstəmər ˈdʒɜrni ˈmæpɪŋ

The process of visualizing and analyzing the journey a customer takes when interacting with a company, from initial contact through to the eventual purchase and beyond.

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Customer Relationship Management (CRM) Software

nounˈkʌstəmər rɪˈleɪʃənʃɪp ˈmænɪdʒmənt ˈsɔftwɛr

A software solution designed to manage a company's interactions and relationships with both current and potential customers.

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