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Customer Relationship Management (CRM) SoftwarevsCustomer journey mapping
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Customer Relationship Management (CRM) Software and Customer Journey Mapping are intricately linked as both aim to enhance customer experiences by effectively tracking and analyzing interactions throughout the entire customer lifecycle.
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Customer journey mapping
nounˈkʌstəmər ˈdʒɜrni ˈmæpɪŋ
The process of visualizing and analyzing the journey a customer takes when interacting with a company, from initial contact through to the eventual purchase and beyond.
Customer Relationship Management (CRM) Software
nounˈkʌstəmər rɪˈleɪʃənʃɪp ˈmænɪdʒmənt ˈsɔftwɛr
A software solution designed to manage a company's interactions and relationships with both current and potential customers.