Begrepsammenligning
innholdsmarkedsføringvsCustomer journey mapping
Relasjonsforklaring
Innholdsmarkedsføring, or content marketing, strategically guides potential customers through the phases of customer journey mapping by delivering tailored content that addresses their needs and interests at each stage.
Begrepsammenligning
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Customer journey mapping
nounˈkʌstəmər ˈdʒɜrni ˈmæpɪŋ
The process of visualizing and analyzing the journey a customer takes when interacting with a company, from initial contact through to the eventual purchase and beyond.
innholdsmarkedsføring
substantivɪnˈhɔldsˌmɑːrkɛdsˌfɔːrɪŋ
A strategic approach to creating and distributing valuable, relevant content to attract and engage a target audience.