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Customer journey mappingvsNULL
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Customer journey mapping emphasizes understanding user experiences, while "NULL" represents the absence of data or information, highlighting how gaps in customer insights can hinder effective journey mapping.
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Customer journey mapping
nounˈkʌstəmər ˈdʒɜrni ˈmæpɪŋ
The process of visualizing and analyzing the journey a customer takes when interacting with a company, from initial contact through to the eventual purchase and beyond.