Begrepsammenligning
Customer journeyvsDemand Generation
Relasjonsforklaring
The "customer journey" is the pathway that guides potential buyers from awareness to purchase, while "demand generation" ignites this journey by creating interest and attracting prospects, making both concepts integral to converting interest into loyalty.
Begrepsammenligning
Detaljert oversikt over begge begreper
Customer journey
substantivˈkʌstəmər ˈdʒɜrni
The complete experience a customer has with a brand or company, from initial awareness to post-purchase interactions.
Demand Generation
noun/dɪˈmænd ˌdʒɛnəˈreɪʃən/
The process of creating interest in a company's products or services, typically through marketing strategies designed to generate leads.