Begrepsammenligning

Customer journeyvsDemographics

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The customer journey is shaped by demographics, as understanding the diverse backgrounds and preferences of consumers allows businesses to tailor their experiences and enhance engagement along the path to purchase.

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Customer journey

substantivˈkʌstəmər ˈdʒɜrni

The complete experience a customer has with a brand or company, from initial awareness to post-purchase interactions.

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Demographics

nounˌdɛm.əˈɡræf.ɪks

The statistical characteristics of human populations, including variables such as age, race, and income.

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