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CPM (Cost-per-thousand)vsCustomer service strategy

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Both CPM and customer service strategy focus on maximizing value—CPM aims to optimize advertising costs for reaching a larger audience, while an effective customer service strategy ensures that those customers remain satisfied and engaged, leading to long-term loyalty and increased ROI.

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CPM (Cost-per-thousand)

nounkɔst pər ˈθaʊzənd

A metric used in advertising that quantifies the cost of reaching one thousand impressions or views of an advertisement.

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Customer service strategy

nounˈkʌstəmər ˈsɜrvɪs ˈstrætədʒi

A comprehensive plan or approach developed by a business to enhance customer satisfaction and improve service delivery.

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