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Marketing strategyvsDemand generation software
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The connection between 'Marketing strategy' and 'Demand generation software' lies in their synergistic relationship, as effective marketing strategies leverage demand generation software to identify, engage, and convert potential customers into loyal advocates.
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Demand generation software
noun/dɪˈmænd ˌdʒɛnəˈreɪʃən ˈsɔftwɛr/
Software specifically designed to create and stimulate demand for products or services, utilizing various marketing strategies and tools to attract and engage potential customers.
Marketing strategy
noun/mɑːr.kɪ.tɪŋ ˈstræt.ə.dʒi/
A comprehensive plan or approach employed by a business or organization to effectively promote and sell products or services to specific target audiences.