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CPM (Cost-per-thousand)vsEmail marketing
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Both CPM and email marketing serve as metrics for evaluating and optimizing advertising effectiveness, with CPM measuring cost efficiency in reaching a broad audience while email marketing leverages targeted communications to maximize engagement and conversion.
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CPM (Cost-per-thousand)
nounkɔst pər ˈθaʊzənd
A metric used in advertising that quantifies the cost of reaching one thousand impressions or views of an advertisement.
Email marketing
nounˈiːmeɪl ˈmɑːrkɪtɪŋ
Email marketing is a digital marketing strategy that involves sending targeted emails to a list of contacts with the aim of promoting products, services, or enhancing brand awareness.