Email marketing
Definisjon
Email marketing is a digital marketing strategy that involves sending targeted emails to a list of contacts with the aim of promoting products, services, or enhancing brand awareness.
Synonymer3
Antonymer1
Eksempler på bruk1
Businesses utilize email marketing to engage customers; companies often send newsletters to keep their audience informed; effective email marketing can lead to higher conversion rates.
Etymologi og opprinnelse
The term 'email' is derived from 'electronic mail,' which was coined in the 1970s. 'Marketing' comes from the Middle English word 'market,' referring to a place for buying and selling goods, which has evolved to include the broader concept of promoting and selling products.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Affiliate program
Both 'affiliate program' and 'email marketing' work synergistically to enhance sales by leveraging relationships and targeted communication to drive traffic and conversions.
Targeting
Targeting is the precision-guided arrow in the quiver of email marketing, ensuring messages hit the bullseye of the right audience.
Influencer marketing
Both influencer marketing and email marketing leverage personalized communication to engage and influence target audiences, ultimately driving brand awareness and customer loyalty.
Persona
In the realm of email marketing, crafting a persona allows brands to tailor their messages to resonate more effectively with their audience, enhancing engagement and connection.
CPM (Cost-per-thousand)
Both CPM and email marketing serve as metrics for evaluating and optimizing advertising effectiveness, with CPM measuring cost efficiency in reaching a broad audience while email marketing leverages targeted communications to maximize engagement and conversion.
Annonsegruppe
Annonsegruppe, meaning "ad group" in Norwegian, refers to a collection of ads that can be targeted, just like email marketing, which involves sending tailored messages to specific groups of recipients, creating a focused approach to reaching an audience.
analog markedsføring
Both 'analog markedsføring' (analog marketing) and 'Email marketing' utilize targeted communication to engage audiences, albeit through different mediums—one relying on traditional, tangible methods and the other on digital reach.
Marketing automation platform
A marketing automation platform streamlines and enhances email marketing efforts by automating campaign management, personalized messaging, and performance tracking, creating a seamless connection between strategy and execution.
Marketing campaign management software
Marketing campaign management software serves as a powerful tool that streamlines and optimizes email marketing efforts, enabling businesses to design, execute, and analyze targeted email campaigns more effectively.
Customer data management
Customer data management enhances email marketing by providing valuable insights into consumer behaviors and preferences, enabling personalized and targeted campaigns that improve engagement and conversion rates.
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