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Event marketingvsanskaffelseskostnad (cac)
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Event marketing can be seen as a strategic investment where the 'anskaffelseskostnad' (acquisition cost) is crucial to determine the effectiveness of reaching target audiences and maximizing ROI.
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anskaffelseskostnad (cac)
substantiv/ɑnskafəlsəˈkɔstnɑd/
The total cost that a business incurs in acquiring a new customer. This includes expenses related to marketing, sales, and other associated costs. It is a key performance indicator that businesses use to determine the effectiveness of their customer acquisition strategies.
Event marketing
nounɪˈvɛnt ˈmɑːrkɪtɪŋ
Event marketing is a strategic approach to promoting a brand, product, or service through in-person or virtual events, aimed at engaging audiences and creating memorable experiences.