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Ad targetingvsFunnel
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Ad targeting and funnels both focus on guiding potential customers through a journey, where ad targeting strategically directs the right audience into the funnel, ensuring a higher conversion rate at each stage.
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Ad targeting
nounˈæd ˈtɑːɡɪtɪŋ
The practice of delivering targeted advertisements to specific audiences based on various criteria, including demographics, interests, and online behavior.
Funnel
nounˈfʌnəl
A device shaped like a tube or pipe that is wide at the top and narrow at the bottom, used to channel liquids or powders into a small opening; to direct or channel something through a funnel-like process.