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Influencer marketing platformvsFunnel
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An influencer marketing platform serves as the broad top of a funnel, drawing in diverse audiences, while the funnel narrows down to convert those audiences into engaged customers through targeted campaigns.
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Funnel
nounˈfʌnəl
A device shaped like a tube or pipe that is wide at the top and narrow at the bottom, used to channel liquids or powders into a small opening; to direct or channel something through a funnel-like process.
Influencer marketing platform
nounɪnˈfluːən.sər ˈmɑːrkɪtɪŋ ˈplætfɔrm
A digital platform that connects brands with influencers to promote products or services through social media and various online channels.