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Influencer marketing platformvsHotjar
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An influencer marketing platform seeks to optimize brand engagement and conversions, much like Hotjar analyzes user behavior to enhance website performance and improve customer interactions.
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Hotjar
noun/hɒtˈdʒɑːr/
Hotjar is a behavior analytics and user feedback platform that enables website owners to gain insights into how visitors interact with their sites.
Influencer marketing platform
nounɪnˈfluːən.sər ˈmɑːrkɪtɪŋ ˈplætfɔrm
A digital platform that connects brands with influencers to promote products or services through social media and various online channels.