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Influencer marketingvsCPM (Cost-per-thousand)
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Influencer marketing often utilizes CPM as a metric to gauge the effectiveness of campaigns by measuring the cost of reaching a thousand potential consumers through influential voices.
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CPM (Cost-per-thousand)
nounkɔst pər ˈθaʊzənd
A metric used in advertising that quantifies the cost of reaching one thousand impressions or views of an advertisement.
Influencer marketing
nounɪnˈfluː.ən.sər ˈmɑːr.kɪ.tɪŋ
A marketing strategy that involves collaborating with influential individuals to promote products or services to their followers.