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TargetingvsInfluencer marketing

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Targeting and influencer marketing are intertwined as brands strategically identify and engage specific audiences through trusted voices to amplify their messages and drive associations.

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Influencer marketing

nounɪnˈfluː.ən.sər ˈmɑːr.kɪ.tɪŋ

A marketing strategy that involves collaborating with influential individuals to promote products or services to their followers.

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Targeting

nounˈtɑːrɡɪtɪŋ

The act of directing an action or focus toward a specific objective or audience.

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