Begrepsammenligning
benchmarkingvsIntegrated marketing
Relasjonsforklaring
Benchmarking in integrated marketing involves evaluating the effectiveness of marketing strategies against industry standards to enhance performance and drive innovation in campaigns.
Begrepsammenligning
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benchmarking
substantivbɛnʧˌmɑrkɪŋ
the process of comparing one’s business processes and performance metrics to industry bests or best practices from other companies
Integrated marketing
nounˈɪntɪɡreɪtəd ˈmɑrkɪtɪŋ
Integrated marketing is a strategic approach that combines various marketing channels and tools to deliver a unified and cohesive message to the target audience.