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Account based marketing (ABM)vsKonsumentatferd

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Account-based marketing (ABM) strategically targets specific organizations to tailor personalized outreach, aligning perfectly with understanding 'konsumentatferd' (consumer behavior) to effectively engage those audiences.

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Account based marketing (ABM)

noun/əˈkaʊnt beɪst ˈmɑrkɪtɪŋ/

A strategic marketing approach that targets specific business accounts rather than a broad audience, focusing on personalized engagement and tailored strategies.

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Konsumentatferd

substantivkɔn.suː.mɛnˈtɑːfɛrd

The study of how consumers make decisions regarding the purchase of goods and services.

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