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Event marketingvskontekstuell reklame

Relasjonsforklaring

Event marketing and kontekstuell reklame (contextual advertising) both focus on creating meaningful interactions by leveraging specific moments or environments to engage an audience effectively, enhancing relevance and impact.

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Event marketing

nounɪˈvɛnt ˈmɑːrkɪtɪŋ

Event marketing is a strategic approach to promoting a brand, product, or service through in-person or virtual events, aimed at engaging audiences and creating memorable experiences.

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kontekstuell reklame

nounkɔnˈtɛkstʊɛl rɛˈklɑːmə

Contextual advertising; a marketing strategy that targets consumers based on their current context, such as location, time, or online activity.

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