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Marketing automationvsLead gen

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Marketing automation streamlines lead generation processes by using technology to nurture prospects efficiently, turning potential customers into engaged leads with minimal manual effort.

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Lead gen

nounleed jen

The process of identifying and attracting potential customers for a business's products or services.

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Marketing automation

noun/mɑːr.kɪ.tɪŋ ˌɔː.təˈmeɪ.ʃən/

The use of software and technology to automate repetitive marketing tasks and processes, enabling more efficient and effective marketing strategies.

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