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Influencer outreachvsLoyalty program
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Both 'influencer outreach' and 'loyalty program' revolve around building and nurturing relationships—one by engaging influential voices to sway potential customers, and the other by rewarding existing customers to foster long-term commitment.
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Influencer outreach
nounɪnˈfluːənʃər ˈaʊtˌriːtʃ
Influencer outreach is the strategic process of engaging with influential individuals or creators to promote a brand, product, or service effectively.
Loyalty program
nounloi-uhl-tee proh-gram
A rewards program offered by a company to encourage customer loyalty by providing benefits or discounts for repeat purchases.