Loyalty program

loi-uhl-tee proh-gram
Englishmarketingbusinesscustomer servicerewards+1 til

Definisjon

A rewards program offered by a company to encourage customer loyalty by providing benefits or discounts for repeat purchases.

Synonymer3

customer loyalty programrewards programloyalty scheme

Antonymer1

none

Eksempler på bruk1

1

Many retail stores have implemented loyalty programs to retain customers. Airlines often use loyalty programs to reward frequent flyers. The restaurant's loyalty program offers a free meal after ten visits.

Etymologi og opprinnelse

The term 'loyalty' originates from the Latin word 'legalis,' meaning 'legal' or 'lawful,' while 'program' comes from the Greek word 'programma,' meaning 'a public notice.'

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annonsetekst

A loyalty program can utilize 'annonsetekst' (advertising text) to effectively communicate offers and benefits that encourage customer retention and engagement.

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Marketing technology

Marketing technology enhances loyalty programs by leveraging data analytics to tailor personalized rewards, fostering deeper customer engagement and retention.

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Search engine optimization (SEO) strategy

Both 'Search engine optimization (SEO) strategy' and 'Loyalty program' aim to enhance user engagement and retention, ensuring that customers return to a brand by making it more visible and appealing in a competitive landscape.

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Influencer outreach

Both 'influencer outreach' and 'loyalty program' revolve around building and nurturing relationships—one by engaging influential voices to sway potential customers, and the other by rewarding existing customers to foster long-term commitment.

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Influencer marketing strategy

An influencer marketing strategy can enhance a loyalty program by leveraging trusted voices to promote exclusive rewards, thereby fostering deeper customer engagement and commitment.

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market positioning tool

A loyalty program serves as a market positioning tool by enhancing brand differentiation and customer retention, ultimately shaping consumer perception within the competitive landscape.

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annonsemedier

A loyalty program can enhance customer engagement, similar to how annonce medier (advertising media) effectively capture audience attention, both aiming to build lasting relationships through targeted communication.

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Marketing analytics tools

Loyalty programs leverage marketing analytics tools to track customer behaviors and optimize rewards, creating a symbiotic relationship that enhances customer retention and drives targeted promotional strategies.

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mobile flater

A "loyalty program" rewards dedicated customers, much like a "mobile flatter" can enhance user experience by providing personalized boosts, creating a bond that encourages continued engagement.

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Marketing technology stack

A loyalty program can be enhanced by a marketing technology stack, as the stack provides the tools needed to analyze customer behavior and tailor personalized incentives that encourage repeat engagement.

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