Begrepsammenligning
Competitive analysisvsloyalty scheme
Relasjonsforklaring
Both "competitive analysis" and "loyalty scheme" revolve around understanding customer behavior to enhance business strategies, as analyzing competitors' offerings can inform the design of a loyalty program that retains customers.
Begrepsammenligning
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Competitive analysis
nounkəmˈpɛtɪtɪv əˈnælɪsɪs
The process of identifying and evaluating the strengths and weaknesses of competitors within a market to inform business strategy.
loyalty scheme
noun/ˈlɔɪəlti skiːm/
Et lojalitetsprogram er en markedsføringsstrategi som tilbyr belønninger til kunder som gjentatte ganger kjøper en bedrifts produkter eller tjenester.