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LTV CAC Ratio og dsp

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LTV CAC Ratio is a metric used to evaluate the efficiency of customer acquisition which can be applied in the context of DSP (Demand-Side Platform) advertising campaigns

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dsp

noun/ˌdiːˌɛsˈpiː/

Abbreviation for Digital Signal Processing, a field of study and technology concerned with the analysis and manipulation of signals using digital methods.

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LTV CAC Ratio

substantivɛltiːˈviː ˈkɑk fɔɾˈhoːl

A key metric that compares how much profit a customer generates over their lifetime with how much it costs to acquire that customer

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