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Market researchvsBranding

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Market research is a systematic process that gathers and analyzes data about consumers, which informs branding decisions by identifying target demographics, consumer needs, and market trends. This information is crucial for creating branding strategies that effectively engage and resonate with specific audiences.

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Branding

nounˈbrændɪŋ

The process of creating a distinctive name and image for a product in the minds of consumers, primarily through cohesive advertising campaigns.

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Market research

nounˈmɑːrkɪt rɪˈsɜːrʧ

The systematic process of gathering, analyzing, and interpreting information about a market, including insights into the target market, consumers, and competitors.

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