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Market researchvsInbound marketing software

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Market research informs inbound marketing software by providing valuable insights into consumer behavior and preferences, enabling tailored strategies that attract and engage target audiences.

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Inbound marketing software

nounɪnˈbaʊnd ˈmɑrkɪtɪŋ ˈsɔftwɛr

Inbound marketing software encompasses tools and platforms that assist businesses in attracting customers through strategies such as content marketing, social media engagement, search engine optimization (SEO), and other methods that pull potential customers in, rather than pushing products out.

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Market research

nounˈmɑːrkɪt rɪˈsɜːrʧ

The systematic process of gathering, analyzing, and interpreting information about a market, including insights into the target market, consumers, and competitors.

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