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Market researchvsTarget audience
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Market research is the systematic process of collecting, analyzing, and interpreting data about a market, which includes understanding the target audience's demographics, preferences, behaviors, and needs. It aims to identify opportunities and inform marketing strategies based on the target audience's characteristics.
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Market research
nounˈmɑːrkɪt rɪˈsɜːrʧ
The systematic process of gathering, analyzing, and interpreting information about a market, including insights into the target market, consumers, and competitors.
Target audience
nounˈtɑːrɡɪt ˈɔːdiəns
The specific group of individuals that a product, service, or message is designed to reach.