Market researchvsUser experience testing
Relasjonsforklaring
Market research is a systematic process of collecting and analyzing data about consumers' needs and preferences, which informs product development and marketing strategies. User experience testing, on the other hand, evaluates how real users interact with a product to identify usability issues and improve overall satisfaction. Together, these processes ensure that products are not only aligned with market demands but also optimized for user satisfaction and engagement.
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Market research
The systematic process of gathering, analyzing, and interpreting information about a market, including insights into the target market, consumers, and competitors.
User experience testing
User experience testing refers to the systematic evaluation of a product or service by observing real users as they interact with it, aiming to gain insights into their behaviors, interactions, and overall satisfaction.