Market researchvsUX strategi
Relasjonsforklaring
Market research and UX strategy are intricately linked as both focus on understanding users, their needs, and behaviors. Market research provides essential data that informs UX strategies, ensuring that design decisions are user-centered and effectively enhance the overall user experience. Together, they play a crucial role in product development by aligning offerings with user expectations and improving usability, satisfaction, and overall product success.
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Market research
The systematic process of gathering, analyzing, and interpreting information about a market, including insights into the target market, consumers, and competitors.
UX strategi
A plan or approach for enhancing user experience in the design and development of products, particularly in digital interfaces.