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Marketing analyticsvsEmail Marketing Automation

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Marketing analytics serves as the compass that guides email marketing automation, enabling businesses to optimize their campaigns based on data-driven insights for improved engagement and conversion.

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Email Marketing Automation

nouniːˈmeɪl ˈmɑːrkɪtɪŋ ˌɔːtəˈmeɪʃən

Email marketing automation is the process of using software and tools to automatically send marketing emails to customers and prospects, enhancing efficiency and engagement.

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Marketing analytics

nounˈmɑːrkɪtɪŋ əˈnælɪtɪks

The practice of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize return on investment (ROI).

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