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APIvsMarketing analytics platform
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An API facilitates seamless data exchange between different tools, allowing a marketing analytics platform to integrate diverse data sources for more insightful campaign performance analysis.
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API
nounˈeɪ.pi.aɪ
A set of protocols and tools for building software applications that enable different systems to communicate with each other.
Marketing analytics platform
nounmɑrˈkɛtɪŋ əˈnælɪtɪks ˈplætfɔrm
A software platform that collects, processes, and analyzes data related to marketing efforts, enhancing decision-making and optimizing marketing strategies.