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CPM (Cost-per-thousand)vsMarketing analytics platform

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Both CPM and marketing analytics platforms work together to optimize advertising spend by measuring the effectiveness of campaigns in reaching target audiences.

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CPM (Cost-per-thousand)

nounkɔst pər ˈθaʊzənd

A metric used in advertising that quantifies the cost of reaching one thousand impressions or views of an advertisement.

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Marketing analytics platform

nounmɑrˈkɛtɪŋ əˈnælɪtɪks ˈplætfɔrm

A software platform that collects, processes, and analyzes data related to marketing efforts, enhancing decision-making and optimizing marketing strategies.

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