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Marketing analytics toolsvsSocial Proof
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Social proof leverages collective behavior to enhance credibility, while marketing analytics tools provide the data needed to effectively measure and optimize the impact of that social validation in campaigns.
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Marketing analytics tools
substantivˈmɑːrkɪtɪŋ əˈnælɪtɪks tuːlz
Tools used to collect, measure, analyze, and interpret data related to marketing activities and consumer behavior.
Social Proof
nounsoʊʃəl pruːf
A psychological phenomenon in which individuals conform to the actions of others, assuming that those actions represent the correct behavior.