Begrepsammenligning
anskaffelseskostnad (cac)vsMarketing automation platform
Relasjonsforklaring
The term 'anskaffelseskostnad (cac)', which refers to customer acquisition cost, is directly related to marketing automation platforms, as these tools streamline marketing efforts to effectively reduce CAC by optimizing customer engagement and conversion strategies.
Begrepsammenligning
Detaljert oversikt over begge begreper
anskaffelseskostnad (cac)
substantiv/ɑnskafəlsəˈkɔstnɑd/
The total cost that a business incurs in acquiring a new customer. This includes expenses related to marketing, sales, and other associated costs. It is a key performance indicator that businesses use to determine the effectiveness of their customer acquisition strategies.
Marketing automation platform
noun/mɑrˈkɛtɪŋ ɔˌtɔːməˈteɪʃən ˈplætfɔrm/
A software solution designed to automate marketing tasks and workflows, enabling businesses to efficiently manage and analyze marketing campaigns and customer interactions.