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CPM (Cost-per-thousand)vsMarketing automation platform
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CPM and marketing automation platforms both play crucial roles in optimizing advertising efficiency, as CPM measures the cost-effectiveness of reaching a thousand impressions while automation platforms streamline campaign execution to maximize reach and ROI.
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CPM (Cost-per-thousand)
nounkɔst pər ˈθaʊzənd
A metric used in advertising that quantifies the cost of reaching one thousand impressions or views of an advertisement.
Marketing automation platform
noun/mɑrˈkɛtɪŋ ɔˌtɔːməˈteɪʃən ˈplætfɔrm/
A software solution designed to automate marketing tasks and workflows, enabling businesses to efficiently manage and analyze marketing campaigns and customer interactions.