Marketing automation platform
Definisjon
A software solution designed to automate marketing tasks and workflows, enabling businesses to efficiently manage and analyze marketing campaigns and customer interactions.
Synonymer4
Antonymer1
Eksempler på bruk1
Many companies use a marketing automation platform to streamline their outreach efforts; The marketing automation platform helped increase the efficiency of our campaigns; Using a marketing automation platform can lead to better customer engagement.
Etymologi og opprinnelse
"Marketing" from Middle English "market" + "automation" from "automate" (from Greek "automaatos") + "platform" from "plat" (French) + "forme" (Old French)
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
anskaffelseskostnad (cac)
The term 'anskaffelseskostnad (cac)', which refers to customer acquisition cost, is directly related to marketing automation platforms, as these tools streamline marketing efforts to effectively reduce CAC by optimizing customer engagement and conversion strategies.
Targeting
Targeting is the strategic backbone of a marketing automation platform, enabling precise audience engagement through personalized campaigns that drive effectiveness and efficiency.
Persona
"Persona" in marketing refers to the representation of a target customer, while a "marketing automation platform" utilizes data-driven insights to streamline and personalize communication efforts towards those specific personas, creating a symbiotic relationship that enhances customer engagement and efficiency.
CPM (Cost-per-thousand)
CPM and marketing automation platforms both play crucial roles in optimizing advertising efficiency, as CPM measures the cost-effectiveness of reaching a thousand impressions while automation platforms streamline campaign execution to maximize reach and ROI.
Annonsegruppe
"Annonsegruppe," meaning "ad group" in Norwegian, connects to "marketing automation platform" as both are essential components in orchestrating targeted advertising campaigns to maximize reach and effectiveness.
analog markedsføring
"Analog markedsføring," or analog marketing, emphasizes personal and direct engagement with customers, while a marketing automation platform streamlines and enhances these interactions through technology, highlighting a blend of traditional and modern marketing approaches.
Email marketing
A marketing automation platform streamlines and enhances email marketing efforts by automating campaign management, personalized messaging, and performance tracking, creating a seamless connection between strategy and execution.
visnings-url
A marketing automation platform utilizes a visnings-url to track user engagement and enhance targeted campaigns through personalized URLs.
Facebook SDK
Both 'Marketing automation platform' and 'Facebook SDK' empower businesses to enhance their digital presence and user engagement through automated strategies and integration with social media, facilitating seamless customer interactions and data-driven marketing efforts.
Call tracking software
Both 'Marketing automation platform' and 'Call tracking software' enhance customer engagement strategies by automating interactions and providing insights into communication effectiveness, ultimately driving higher conversion rates.
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