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TargetingvsMarketing automation platform
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Targeting is the strategic backbone of a marketing automation platform, enabling precise audience engagement through personalized campaigns that drive effectiveness and efficiency.
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Marketing automation platform
noun/mɑrˈkɛtɪŋ ɔˌtɔːməˈteɪʃən ˈplætfɔrm/
A software solution designed to automate marketing tasks and workflows, enabling businesses to efficiently manage and analyze marketing campaigns and customer interactions.
Targeting
nounˈtɑːrɡɪtɪŋ
The act of directing an action or focus toward a specific objective or audience.