Begrepsammenligning
BannerblindhetvsMarketing funnel
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'Bannerblindhet' (banner blindness) represents the phenomenon where consumers overlook online ads, which directly impacts the effectiveness of a 'marketing funnel' that relies on capturing attention at various stages of the buyer's journey.
Begrepsammenligning
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Bannerblindhet
substantivˈbænərˌblaɪndhɛt
A state of being blind to the opinions or viewpoints of others; a refusal to consider alternative perspectives, often leading to conflicts and misunderstandings.
Marketing funnel
nounˈmɑrkɪtɪŋ ˈfʌnəl
A conceptual framework that illustrates the stages potential customers progress through, from initial awareness to final purchase, often depicted as a funnel that narrows at each phase.